ROCK BOTOM
Audio, 14 sec. 2017

I used fivrr - an online 'freelance services marketplace' - to commission a voiceover artist to record the phrase 'rock bottom' a few times. I think the phrase 'rock bottom' is interesting because it means the lowest possible point. It's used within the rhetoric of self-help (e.g. 'rock bottom was the foundation on which I built my success’) and commercial marketing (e.g. 'rock bottom prices’).